Heart Health Ingredients Market Overview

Heart Health Ingredients Market is Anticipated to Reach At A USD 29.28 Billion With 6.30% CAGR From 2023 To 2032

The North America heart health ingredients market is characterized by robust demand for functional foods and dietary supplements aimed at cardiovascular health. Consumers in the United States and Canada are increasingly aware of preventive healthcare measures, driving the market for ingredients like omega-3 fatty acids, plant sterols, and antioxidants such as vitamins C and E. The region's aging population and rising incidence of lifestyle-related diseases contribute to sustained growth in heart health products. Key players in North America include major pharmaceutical companies, food processors, and nutraceutical firms, leveraging research and development to introduce innovative ingredients that cater to evolving consumer preferences for natural and scientifically-backed solutions.

Heart health ingredients are known to preserve heart health and restrain the human body from factors causing cardiovascular ailments. Increasing cholesterol level, soaring blood pressure, high blood pressure, growing instances of obesity are the key risk factors causing cardiovascular ailments. Due to which the impacts on the heart health ingredients market have been measured and noted, along with drivers such as increasing number of cardiovascular cases and transforming lifestyle. The widely applied heart health ingredients include beta glucan, omega-3, soy protein, phytosterol, and others.

Omega-3 is the most used element for sustaining heart health. It helps to reduce triglycerides, decrease blood pressure, lower the incidences of blood clotting, eliminate the chances of heart failure and stroke, and prevents inconsistent heartbeats. Beta-glucan is a category of fiber found in the cells of a specific type of algae, yeast, fungi, and bacteria. They can also be traced in plants such as barley and oats. Beta-glucans obtained from yeast are known to reduce the cholesterol level in blood. It has been revealed in several studies that beta-glucans might play an active role in curbing LDL cholesterol and total cholesterol.

However, triglycerides along with good cholesterol (HDL) doesn't get affected by beta-glucans. Among the different nutrients, the efficient one is phytosterol which is added to dairy products and margarines for further use. Increasing occurrences of cardiovascular disorders across the world has opened several opportunities for the food and beverage sector to include heart health ingredients in their product portfolio. The number of cardiovascular disease cases is increasing periodically, which is a great concern among the growing population. This has increased the application of heart health ingredients in various industries such as supplements, pharmaceuticals, oils and fats, sweet and savory snacks, dairy and frozen desserts, bakery and confectionery, beverages, and others. Rising cognizance about heart health coupled with the growing health conscious populace have been driving the growth of the heart health ingredients market. Additionally, the shifting preference of consumers towards the adoption of healthy diet is influencing the development of the heart health ingredients market, positively. However, the heart health ingredients used in the food products often seek approval from the government. Strict norms set by the government are often likely to restrict the development of the worldwide heart health ingredients market.

Key Players

The heart health ingredients key market players has been dominated, such as BASF SE (Germany), AKER BIOMARINE (Norway), Cargill, Bioriginal Food & Science Corporation (Canada), Croda International Plc (U.K.), Incorporated (U.S.), and Andean Grain Products Ltd (U.K).

Market Segmentation

Based on type, the heart health ingredients market has been segmented into beta glucan, omega-3, soy protein, phytosterol, and others. Omega-3 represents the largest market share followed by phytosterol. The key factor backing the expansion of these two segments is the approval from the administrative authority for being applied as a heart health ingredient. Based on application, the heart health ingredients market has been segmented into supplements, pharmaceuticals, oils and fats, dairy and frozen desserts, beverages, sweet and savory snacks, bakery and confectionery, and others. The supplements segment has been leading the market as compared to other sectors. The growth is due to its wide acceptance among the users as a reliable source of offering health benefits. However, application of the bakery and dairy segment has been anticipated to prosper over the forecast period.

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